Social Media & Content Lead

Job title: Social Media & Content Lead

Location: London, hybrid

Capacity:  Full-time, permanent

Salary: £35,000 - £40,000, depending on experience

Role grade: IC3

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About Ocean Bottle:

At Ocean Bottle, our vision is to restore the health of the ocean to a better state than we inherited it. We do this by bringing people together to fund plastic collection. We create award-winning reusable bottles and cups, with every product sold funding the collection of 1000 plastic bottles in weight - before they reach the ocean. To date, we’ve collected the equivalent of 1.7 billion plastic bottles from ocean-bound regions.

We believe that we don’t need a handful of people doing sustainability perfectly, we need millions doing it imperfectly. Our products and solutions enable consumers and businesses to drive this change and support refill behaviour whilst funding plastic collection. 

As a brand, we are change makers - we bring people together, we pioneer solutions and we connect others to the power of the ocean. Are you ready to join us on this mission? 

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What you’ll be doing:

We are looking for a high-performing Social Media & Content Lead to take ownership of our social channels and digital community presence. You’ll lead on the strategy, production, and performance of all social content. From ideation to publishing and evaluation, to growing our audience, building brand advocacy, and rallying support around our mission.

You’ll work closely with our Creative, Growth, and Impact teams to plan and execute a compelling and forward-thinking content calendar that resonates with both new and existing audiences. This is a highly creative and operational role - we’re looking for someone who understands what makes content high-performing, and who can move fast from strategy to execution. You will drive our community management to help us strengthen and build insights from our community. This role requires hands-on short-from video content creation and editing.

This role focuses primarily on social media content, but will also support content planning for our broader channels including email, and work closely with our Growth team on blog content to ensure alignment with our Content Calendar across all key touchpoints. 

Additionally, you will :

• Own and execute the social media strategy across all channels (Instagram, TikTok, LinkedIn, Facebook, YouTube), ensuring consistency, innovation, and platform-native execution.

• Plan and manage a forward-looking content calendar (3-month horizon), in collaboration with Creative and Impact teams.

• Create and deliver high-quality content - including video-first content, short-form edits, visual assets, captions, and scheduling - aligned with brand values and social trends. Note this role will work with our Designers to develop static content.

• Lead rapid production and editing cycles, optimising turnaround speed for reactive and trend-based content. Increase the frequency and engagement of content across our social media channels.

• Use social media analytics tools (e.g. Dash, Later, Sprout, or native platforms) to track performance, optimise content, and report monthly on KPIs including engagement, reach, growth, and community sentiment.

• Develop and implement a community engagement strategy that builds loyalty, drives conversations, and turns followers into advocates. Actively manage and nurture our online community across social platforms, responding to comments, DMs, and mentions in a timely, brand-aligned voice.

• Work with the Head of Marketing to develop strategic campaigns, product launches, Founder content and storytelling series that drive awareness, loyalty, and community involvement.

• Keep ahead of platform best practices, trends, formats and algorithm changes, applying learnings to evolve content approach.

• Drive cross-functional collaboration with Marketing, B2B, Impact, Product, and PR teams to align messaging and ensure integrated storytelling across touchpoints.

• Support and develop UGC, influencer and ambassador content strategies in partnership with the wider marketing team.

• Oversee and scope out influencer marketing activities, inclusive of identifying new influencer opportunities based on reach, brand affiliation and content deliverables. Support delivery of influencer gifting and collaboration. 

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What you’ll get:

In addition to your salary, we offer the following benefits:

📈Stock options so you’re as invested in our future growth as we are!​

🏝️Enhanced annual leave, including your birthday off and discretionary EOY leave

⏰ Flexible working model to support our employees

🍼 Enhanced family leave for primary and secondary caregivers

🩺 Private Medical Insurance through Vitality 

🧠 Mental Health Support through the Spill platform

📚 Learning support including professional coaching through More Happi and £200 learning allowance

🚴 Travel benefits including access to electric vehicles through WeVee and Cycle to Work scheme

👕 Team merch including your very on OB when you join and staff discount to OB product

🐶 Supportive and (pet) friendly workspace in Shoreditch

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At Ocean Bottle, we're as passionate about creating sustainable change as we are about creating an inclusive environment for all. We believe in the power of diverse perspectives, identities, and backgrounds to drive us forward and build a team that truly reflects the world we want to impact. So, whether you see yourself in every part of this job description or only some, we want to hear from you. If the role excites you and you're eager to contribute to our mission, please consider applying—your unique experiences and ideas could be exactly what we need to make a splash.

What you’ll bring to the role:

• Minimum 4+ years of dedicated social media and content creation experience, ideally for a purpose-led consumer brand or agency.

• A strong portfolio or body of work demonstrating your ability to plan, create, and optimise content across multiple platforms.

• Experience using social-first video editing tools (e.g. CapCut, Adobe Rush, Canva Pro, Premiere), with the ability to edit quickly without supervision. 

• Exceptional organisational skills, with a proven ability to manage fast-paced calendars, overlapping deadlines, and multi-stakeholder approvals.

• Deep understanding of social media trends, audience behaviour, and channel-specific nuances – with a knack for finding our brand voice in cultural moments without compromising our DNA.

• Experienced in using analytics and tools to measure content performance and make informed decisions (Instagram Insights, TikTok Analytics, LinkedIn, etc.).

• Creative thinker with excellent writing, editing and visual storytelling skills. Excellent written and verbal skills - ability to copywrite for channels is essential

• Enthusiastic collaborator who thrives in a mission-led environment and loves bringing ideas to life.

• Demonstrated experience in online community building or moderation, ideally for a brand with a mission-driven audience.

• Project management experience, demonstrated through managing multiple project timelines.

• Familiarity with influencer marketing, ambassador programs or UGC curation.

• Ideal: experience working on brand partnerships; experience working across retail brands.

• Embodying our core principles: Think like a detailed and rigorous founder, Champions do extra, and Give a sh*t and go all in on the mission

What good looks like:

• A dynamic, trend-responsive content calendar is built and managed proactively, with forward planning and clear themes.

• High-performing, platform-native content is created regularly and resonates with our mission and community values.

• Data-informed decision making: monthly reporting delivers clear insights and actions to refine and improve content.

• Ocean Bottle is seen as a category leader in purpose-driven content and sustainability storytelling.

• Ocean Bottle’s social community grows consistently across all channels, with measurable increases in engagement, reach, and brand advocacy. Detailed reporting delivered against community size, reach and engagement % with insights to inform future content strategy.

• Content and Marketing Calendars built and maintained, with a forward-looking view of at least 3-months.